Female-fronted Russian hard rockers LOUNA are proud to team up with VEVO, the world’s leading all-premium music video and entertainment platform, to bring fans their brand new, eye-opening music video for the track “Up There”, cut from their most recent full-length release, Behind a Mask. The music video is directed by Svyatoslav Podgaevsky with STG Cinema.
LOUNA is the first ever Russian rock band to have a VEVO channel. Check the results below.
“Up There” is intended to enlighten the listener, inviting them to question their surroundings and society. The lyrics of the track mirror the imagery in the video—people of all classes, ages and backgrounds—staring at the sky while nothing but rain pours down on them. People just waiting for a sign, a change, an answer—looking to the clouded sky for help, for light. But sadly, there is no answer. No one there to answer their calls and their cries. The people dream of a better day, but there is no end in sight to the constant oppression, violence, manipulation and deceit being fed to them by those who wish to control them.
This message is clearly conveyed in the lyrics to “Up There”, which perfectly describe the bleak, yet hopeful images portrayed in the music video.
“When we look up there prison walls feel cold
From this faceless fear silence all we’re told
Dreams of golden streets slowly tear at me
There has got to be something else somewhere
We want to believe.
So we look up there
For the millionth year
A whispered cry, a whispered lie
So we look up there
But now I know why unfortunately there is nothing there
There is no one there.”
Noisecreep.com recently released a new lyric video for LOUNA’s new track “Fight Club”. Noisecreep also released a humorous and eye-opening Top 10 list of the reasons “Why You’re Probably Not Taking Louna Seriously”. Check it out! The lyric video includes exclusive live performance footage of the band at Milk in Moscow, Russia, giving all they’ve got to a massive crowd of fans (this also happens to be the shoot location of the band’s Live Concert DVD Box Set and MTV’s upcoming documentary “Rebel Music”, which LOUNA is featured in). The lyric video was edited by Alex Yelagin of Headshot Video and directed by Travis Leake.
LOUNA is currently out on their first U.S. tour with The Pretty Reckless and Heaven’s Basement! LOUNA is pleased to be here in the states to show American fans that outside of all of the oppression and discrimination going on in Russia right now, there are good, real people that want to spread a message of peace and bring people together.
No other rock group from Russia has exploded onto the music scene quite as rapidly as LOUNA. Their first English language album, Behind A Mask, was released on April 30, 2013 via Red Decade Records and MEG/RED. Frontwoman Lousine Gevorkian was named the best female rock vocalist in Russia in February of 2013 at the annual Nashe Awards, the closest award show in Russia to the Grammy’s or American Music Awards for rock musicians. She was nominated for the same award the year before.
LOUNA are the most commercially successful rock band of the modern protest movement (of which Pussy Riot has become the most internationally renowned). They donated their song “The Time of X” to the White Album project raising funds for Pussy Riot’s support and defense. MTV USA came to Moscow in the Fall of 2012 and will feature LOUNA in an upcoming documentary about protest musicians around the world called “Rebel Music” airing in October on MTV.
After the release of their first EP, which lyrically focused on the many modern social problems that exist, they were quickly named the 2009 Best New Artist of the Year at the annual Russian Alternative Music Prize (RAMP) awards. They released their first album, “Let’s Get Louder” in December of 2010, selling out every venue during their first national tour of Russia supporting the album. Two singles, “Fight Club” and “Let’s Get Louder” reached #1 on the Russian radio charts, with “Fight Club” remaining in the top 10 for a record-breaking 16 weeks and also being named the 2011 Rock Song of the Year at the annual Nashe Awards. Along with this, LOUNA was nominated for Breakthrough Artist and Solo Performance of the year. “Mama,” their first single from their February 2012 album, “The Time of X”, went straight to #1 on the Russian radio charts.
LOUNA has performed on the main stage as a headliner at every major festival throughout Russia, and is almost universally considered the most in demand young rock band in all of the Russian world. They have played in Russia with numerous international artists such as Limp Bizkit, Billy Talent, Paramore, The Killers, Bullet for My Valentine and many others. In early 2012, they were invited to perform as one of the main headliners at the 50th-birthday concert festival honoring Russian rock legend Victor Tsoi of the band KINO, playing to audiences of over 15,000 people in both Moscow and St. Petersburg.