Protest The Hero just dropped a brand new lyric video for the track “A Life Embossed”! Musically, this one hits hard (shocker there, right?). Thematically, I’ll let the singer Rody Walker explain…

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“The boys in PTH are long time dog lovers, it has come to our attention that there’s injustice afoot! Our home of Ontario Canada is the largest territory in all the world to pass legislation that discriminates against a specific breed of dog. This is a worldwide issue that the band is incredibly disturbed by. The song and video for “A Life Embossed” attempts to draw much needed attention to an issue that affects all dog lovers alike”

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Check the new track along with the other singles released thus far down below.

Protest The Hero have certainly built up some major hype this year. The super talented five-piece made news all over the place when they threw crowdfunding into the eyes of the metal community when their Indiegogo campaign smashed through its goal of $125,000 in a day, and finished just under a huge sum of $350,000. Shortly after they announced that in the absence of their drummer, who left the band, Chris Adler (Lamb of God) filled in and brought with him his drum style that, according to PtH, added a much more metal vibe to the new record. Then seemingly in spite of the successful Indiegogo campaign, Protest the Hero signed licensing deals with multiple record labels to distribute and promote their new album.

Their highly anticipated 4th studio album is titled “Volition” and will be released October 29th. In November, the band will embark on a world tour in support of their new album. The multiple licensing deals that the band has signed will allow “Volition” to be distributed all over physically and digitally. Speaking of which, pre-orders are now available here. However… it appears as if the album is being received early by select fans (aka those who pledged towards the incredibly successful crowd funding campaign. If you’re one of those people, check your e-mail.)

Links: Facebook // Twitter // iTunes // Pre-Order